So right about now you’re asking yourself two questions: What is this Google +? and Do I need to be on this also? In a nutshell, the answer is yes. The great misconception about social media forums is that they are different brands of the same product. That couldn’t be further from the truth. For the most part, the major players are mutually exclusive of one another, and despite lots of overlap, some of your core audience may be more loyal to one than the other.
Today’s busy schedules have mandated that we all do more with less. As marketers, adding another essential social media platform may seem like more of a drag than a convenience, but the truth is it provides just another touch point to reach vital consumers.
So What Exactly is Google +?
Google+ combines the search engine prowess of Google with very simple share tools to create a “sharing” platform.
Well we already have Twitter and/ or Facebook. Why is Google + any different?
It gives you Googles search content at your fingertips married with the personalized networks or circles that enhance the Facebook model. Where using Twitter you have to be careful what you share with all of your Followers, Google + allows you to designate groups with which to share as much or as little content as you deem most appropriate. Its taking Googles smart AdSense technology and applying it to a social model.
Shouldn’t I wait a while to make sure Google + is even viable?
Despite still only offering limited-access via an invitation-only launch, Google is already boasting as many as 20 million users. Google’s “top secret” PR stunt on this one gave it a leg up on the launch of Facebook and Twitter whose followings took much longer to develop. It takes some time to get acquainted to any new platform, so waiting much longer could position you as a tech “laggard.”
I already spend a lot of time on Social Media I can’t afford to dedicate more to Google +
This is a valid argument, very valid. However, think how much time you apologetically spend on Facebook or Twitter. Its addicting. No other media has the ability to functionally make you an addict like Nicotine does. If all of your customers and those you’d like to be so are already congregating to the tune of 20 million: isn’t that an investment of time well spent?
Look, Google + is still in Beta so it hasn’t even launched yet. There are +’s (pun intended) and minuses. Obviously getting in and understanding on the ground floor gives you an advantage over others but remember it is a work in progress. Remember Rule #1 of social media, Your website is home base. Content is king. When it lives on your website you wear the crown. Use social media as a tools to share with the world and give consumers more reasons to find you. Google + is just another outlet, and perhaps the most powerful one for doing so.
Like Facebook and Twitter, they launched as completely different concepts than as they ultimately became. We don’t even know what this thing is or will be. However with the Google behind the project its safe to say this “thing” will be huge.