We provide online/digital strategies, branding, strategic consulting, marketing intelligence and trend analysis to execute geographic, demographic, psychographic and behavioral targeted and measured initiatives.
MCNY Bronx Campus Launch
TARGET – Latino/ Hyper-local Continuing Ed
MEDIA – Full Integration
- New Facility opening in area with low visibility
- Facing high competition from colleges already established in that area offering similar programs
- No lead time
- New facility slated to open within a few weeks of campaign flight
- Need for measurement tool for media buys
Saint Peters Student Recruitment
TARGET – Multicultural Students / Parents
MEDIUM – Social Media
- designed a customized CRM platform geared towards building a segmented database of pre-qualified prospective students
- reduced new student inquiry response times by 50%
- created a mechanism by which various media forms could be evaluated based on key performance indicators.