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MCNY Bronx Campus Launch

TARGET  Latino/ Hyper-local Continuing Ed
MEDIA Full Integration
HIGHLIGHTS

  • New Facility opening in area with low visibility
  • Facing high competition from colleges already established in that area offering similar programs
  • No lead time
  • New facility slated to open within a few weeks of campaign flight
  • Need for measurement tool for media buys
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Saint Peters Student Recruitment

TARGET   Multicultural Students / Parents
MEDIUM Social Media
HIGHLIGHTS

  • designed a customized CRM platform geared towards building a segmented database of pre-qualified prospective students
  • reduced new student inquiry response times by 50% 
  • created a mechanism by which various media forms could be evaluated based on key performance indicators.  
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