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3 Things to Know Before Creating A Predictive Lead Scoring Model
What is Lead Scoring? Lead scoring is the process of assigning values, often in the form of numerical "points," to each lead you generate for the business. You can score your leads based on multiple attributes, including the professional informati…
Save 30 Minutes per Day with Marketing Automation Software
Saving 30 minutes each workday could transform your ability to make a difference in your business scaling efforts. But how can you magically gain 30 minutes in a workday when you’re already so busy? Well, it’s not magic (although it’s close), it’s ma…
4 Lessons from Running my First Facebook Advertising Campaign
Facebook has long been a popular advertising platform. Although Facebook has been around for a long time, marketers still rely on it as a channel that will reliably boost brand awareness and bring in new qualified leads.
