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2022 Digital Marketing Trends…and What They Tell Us for 2023
Digital marketing tools have evolved over the years. 2022 was a year that was defined by its uniqueness. Even for seasoned digital marketers it was a year that stood out. For many, 2022 was the first year since 2020 that was not defined by the pandem…
3 Things to Know Before Creating A Predictive Lead Scoring Model
What is Lead Scoring? Lead scoring is the process of assigning values, often in the form of numerical "points," to each lead you generate for the business. You can score your leads based on multiple attributes, including the professional informati…
Save 30 Minutes per Day with Marketing Automation Software
Saving 30 minutes each workday could transform your ability to make a difference in your business scaling efforts. But how can you magically gain 30 minutes in a workday when you’re already so busy? Well, it’s not magic (although it’s close), it’s ma…